L'Âge d'or de la pub

L'Âge d'or de la pub

Original title: L'Âge d'or de la pub

NOTE

6.5/10

(6)

6/2/2023

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0h 0min

L'Âge d'or de la pub

No trailer available

Documentary
TV Movie
History

Synopsis

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Direction: Matthieu Jaubert

Screenwriter: Thierry Ardisson, Anne Saint Dreux
Producer: Philippe Thuillier

Cast

Thierry Ardisson

Thierry Ardisson

Self

William Leymergie

William Leymergie

Self (archive footage)

Alex Métayer

Alex Métayer

Self (archive footage)

Jacques Duby

Jacques Duby

Self (archive footage)

François Berléand

François Berléand

Self (archive footage)

Jean Becker

Jean Becker

Self (archive footage)

Maurice Lévy

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Guillaume Gallienne

Self (archive footage)

Michèle Laroque

Michèle Laroque

Self (archive footage)

Étienne Chatiliez

Étienne Chatiliez

Self (archive footage)