IKEA: How Do They Really Do It?
Original title: IKEA: How Do They Really Do It?
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10/16/2022
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0h 45min
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Documentary
Synopsis
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
Direction: Steven Prior
Producer: Ben Algar
